How to schedule Threads posts (in the app or with a scheduler)

Threads added scheduling to its app in January 2025, so you don't need an outside tool to post at a set time. This guide shows the steps in the Threads app, where scheduled posts go, the post limits to plan around, and when a scheduler that covers several networks is the easier choice.

How to schedule a post in the Threads app

Threads announced scheduling on January 23, 2025, in a post it scheduled itself. The steps it gives:

1. Open the composer and write your post as usual, with any photos or video.
2. Tap the three-dot menu in the composer.
3. Tap Schedule.
4. Choose a date and time.
5. Tap Schedule again to confirm.

That's it. At the time you picked, Threads publishes the post on its own, so your phone doesn't need to be open.

Where to find scheduled posts on Threads

Scheduled posts sit in your drafts folder until they go out. From there you can edit a post or delete it if plans change. Social Media Today's report on the launch quotes the same detail from Threads.

Threads post limits to plan around

These are the limits in Meta's Threads developer documentation, as of November 2026. They apply to posts sent through apps like schedulers.

Five hundred characters is more room than X or Bluesky give you, but less than LinkedIn or Instagram. If you share one caption across networks, our character limits guide has every network side by side.

The 250-posts limit only matters for very busy accounts. For most people it's far more than a day's posting.

When a scheduler app helps

The Threads app is enough if Threads is the only place you post. A scheduling app that covers several networks helps when:

• You post the same idea on Threads and other networks, and want to write it once instead of five times.
• You want to see a whole week or month of posts, across networks, in one calendar.
• You plan on a computer and want to drag posts to a new day instead of editing each one on your phone.
• You post for a few brands or clients and keep each one's accounts separate.

Say you run a small bakery and post a new seasonal cake every Friday. On Instagram it's a carousel with a longer caption, on Threads it's one photo and a question ("Which flavor should come back next month?"), and on LinkedIn it's a short note about the team who made it. In a scheduler you write the idea once, adjust each version in its own tab, and schedule all three for Friday morning in a couple of minutes.

For a step-by-step on sending one post everywhere, see how to post to all your social media at once.

How to schedule Threads posts in Unisenda

Unisenda is the scheduler we make. It connects to Threads through Threads' own sign-in screen, so it never sees your password, and nothing is posted when you connect.

1. Open Connections, find Threads, tick the terms and privacy box, and choose Connect Threads.
2. Sign in on Threads' own screen and allow the permissions.
3. Back in Unisenda, your Threads profile is already ticked, so choose Connect 1 account.
4. Click Create post, select your Threads profile and any other accounts, and write your text under All networks. To give Threads its own wording, open the Threads tab; the counter shows when you pass 500 characters.
5. Add text only, up to 20 photos, or one video up to 5 minutes. Photos and a video can't be mixed in one post.
6. In the Threads tab, choose Who can reply: everyone, your followers, profiles you follow, or only profiles you mention.
7. Click Schedule for, choose a date and time in your time zone, then click Schedule.

The post then appears in your Calendar. Drag it to another day or hour, or open it to edit it; it stays scheduled. At the set time it goes out from Unisenda's servers, so your computer can be off, and you see the result with a link to the live post. Videos wider than 1,920 pixels get a sharp 1080p copy for Threads, because Threads doesn't accept wider videos from other apps; your original stays in your library.

To remove a published Threads post later, Unisenda takes you to the post so you can delete it on Threads.

You can try writing and scheduling a post in the demo. It uses sample accounts and never publishes anything, and every plan starts with a 7-day free trial.

Tips for scheduled Threads posts

• Write for conversation. Threads is built for conversation, so end with something people can answer, like a question or a clear opinion.
• Be there after it posts. Scheduling the post doesn't schedule the replies. Plan to check in during the first hour or so.
• Use reply settings on purpose. Limiting replies to followers or mentioned profiles helps on posts that might draw spam, but it also shuts out new people.
• Keep a simple rhythm. A few planned posts a week, plus replies in between, is easier to keep up than a burst followed by silence. Our content calendar guide shows how to plan a month in one afternoon.
• Check the time zone. Unisenda schedules in your time zone. If most of your audience lives somewhere else, convert the time before you pick it.