How to share social media access with your team safely

Sooner or later someone else needs to post for you: a part-time helper, a teammate, a freelancer. The quick way is to send them the password. It's also the way that goes wrong, and most networks have a better tool for the job.

This guide covers why passwords are a bad idea, the official way to give someone access on each network (as of October 2026), how team access works in a scheduler, and what to do when someone leaves. Menu names change now and then, so if a label doesn't match what you see, follow the linked help page.

Why you shouldn't share your password

The networks' own rules say not to. Facebook's terms, in effect from January 1, 2025, tell you not to share your password or give others access to your Facebook account. LinkedIn's User Agreement, effective November 3, 2025, says to keep your password secret and not to share your account. Bluesky's terms, updated August 14, 2025, say not to share your account with others.

Pages, channels and business profiles come with proper ways to add people, which the next section covers. Beyond the rules, a shared password has practical problems:

• It's all or nothing. A helper who only needs to post gets the same power as you. A role can be smaller.
• You can't remove one person. Ending one person's access means changing the password for everyone who has it.
• Everyone looks like you. If something odd gets posted, you can't tell who did it.

YouTube's help page puts it plainly: giving someone channel permissions is safer than sharing your password.

The official way to add someone on each network

Each network calls its tool something different. The table gives the name and what it allows. Steps for Facebook Pages and YouTube follow, then short notes on the rest.

Facebook Pages

You need full control of the Page to add people, and Facebook's help page says to switch into the Page first. Then:

1. Open Settings & privacy, then Settings.
2. Click Page setup, then Page access.
3. Next to People with Facebook access, click Add New.
4. Type the person's name or email address and click their name.
5. For partial control, click Give Access. For full control, select the person to allow full control first, then click Give Access.
6. Type your own Facebook password to confirm. The person gets an email to accept your invitation.

Full control gives someone the same access as you, and they can give access to others, remove anyone including you, or delete the Page. A Page must always keep at least one person with full control. For a helper who only posts, partial control is usually enough. To remove someone later, open Page access, click the options next to their name and choose Remove access.

YouTube

Channel permissions work on a computer in YouTube Studio, per YouTube Help:

1. Sign in to YouTube Studio and click Settings.
2. Click Permissions, then Invite.
3. Enter the person's email address and choose a role in the Access menu.
4. Click Done.

Managers can upload, publish and manage permissions in Studio. Editors can upload and publish but can't manage permissions or delete published content. The invitation expires after 30 days, and invited people can't use YouTube APIs. If your channel uses a Brand Account, YouTube says to switch to channel permissions first. To remove someone, open Permissions, find the person and choose Remove access from the menu under Role.

Instagram, LinkedIn, X, Pinterest and TikTok in brief

• Instagram. If the account sits in a Meta business portfolio, someone with full control of the portfolio opens Meta Business Suite settings, clicks People, then Invite people, and picks the Instagram account as an asset. To assign it you need to be logged into the account. The person must accept the invitation. The steps are in Meta's help page. Instagram's shared access is an alternative for eligible accounts: you invite people in the app, they have 7 days to accept, and on a Meta One plan you can invite up to 4, 8 or 30 people depending on the plan.
• LinkedIn. Only a super admin of a company Page can add admins, per LinkedIn Help. Go to the Page's super admin view, then Settings, Manage admins, Add admin, search for the member, choose a role and click Save. The person has to follow the Page and be a connection of some degree. For posting, the role to give is Content admin. A personal profile can't be shared this way, and LinkedIn's rules say not to share the account.
• X. Log in to x.com with the account, open Your account, then Security and account access, then X Delegate, then Invite a member. Choose contributor or admin and click Send invite. X's help page notes that delegates keep their access if you change the password, so remove them in Delegate when they leave.
• Pinterest. In Business Manager, go to Employees, then Add employee, enter their business email and check Publisher under the profile tab. The person needs their own Pinterest business account. Agencies are added as partners by business ID instead. See Pinterest's help page.
• TikTok. An Admin of a TikTok Business Center can assign members to a TikTok account under Accounts, then TikTok accounts. TikTok's help page describes a Manage account permission that covers replies, messages and profile details. It doesn't say whether that includes posting videos, so check before you rely on it.

Where we couldn't find an official option

We couldn't find an official way to give another person access to a Threads profile, so we don't list one. Bluesky has no team roles that we could confirm. It has app passwords, but Bluesky's developer note describes them as logins for third-party apps and says nothing about sharing an account with people. Our guide to scheduling Bluesky posts explains how to connect an app safely.

How team access works in a scheduler

Network tools give someone a role on the network. A scheduler adds another layer: your teammates sign in to the scheduler with their own email, and the accounts are already connected there, so they don't need the networks' logins to post.

Unisenda's Studio plan works this way. It includes a team of 5 people, the owner included, and costs $79 a month or $790 a year. Extra teammates cost $5 a month ($50 a year) each. Here's how the owner invites someone:

1. Open Settings → Team.
2. In the Invite a teammate card, type the person's Email address.
3. Choose a Role, Admin or Member (see the table).
4. For a Member, set Workspace access: switch on All workspaces (this includes workspaces you create later), or pick individual workspaces.
5. Click Send invite. They get an email with a link that works for 7 days.

A pending invite takes a seat. Teammates sign in with their own email and don't need a plan of their own.

Only the owner can invite Admins. The owner can change anyone's role or workspaces at any time. To remove someone, use Remove from team in their menu: their access ends at once and the posts they made stay. Our guide to managing social media for multiple clients shows how workspaces and teammates fit together for an agency.

What a team plan doesn't do

• Approvals are optional. On Studio the owner can turn on approvals so drafts go to reviewers first. Members can send posts for review but can't approve them; only the owner, an Admin or a reviewer can. With approvals off, a Member can publish in their workspaces without anyone signing off.
• Members can't connect accounts. An Admin or the owner has to do that.
• Starter and Creator are for one person. Teams are on Studio only.
• LinkedIn company Pages aren't supported. Unisenda posts to personal LinkedIn profiles only.
• No inbox, client portal or white-label branding.
• It doesn't touch network access. Removing someone from Unisenda doesn't remove a role you gave them on a network.

A checklist for when someone leaves

Do these in order, the same day if you can:

1. Remove them in the scheduler. In Unisenda, open Settings → Team and choose Remove from team in their menu. Their access ends at once.
2. Remove them on each network. Use the network's own access settings: Remove access under Facebook's Page access and in YouTube's Permissions, the Delete icon in LinkedIn's Manage admins, Remove from account in X Delegate, and Remove employee in Pinterest's Business Manager.
3. Change any password that was ever shared, including a shared email inbox or a saved login in a password manager.
4. Check what's left. Open the Calendar for posts they scheduled, and open Connections to confirm your accounts are still connected.
5. Watch for open invitations. An invite nobody accepted can still be waiting: a pending Unisenda invite takes a seat, a YouTube invitation expires after 30 days, and an Instagram shared access invite after 7 days.

You can click through Settings → Team in the demo, which uses sample accounts and never publishes anything. Team plans are on the pricing page, and every plan starts with a 7-day free trial.