Best social media scheduler for agencies: 8 tools compared

Most lists of the best social media scheduler for agencies come from a company that sells one. We make Unisenda, one of the eight tools below, so we can't be neutral. This page compares them on what freelancers and small agencies (1 to 5 people) care about: keeping clients separate, team seats, client approvals, reports and price. Every price comes from the company's own pricing page, checked on 25 October 2026, and we say plainly where each tool, ours included, falls short.

What an agency needs from a scheduler

• Clients kept apart. A workspace, brand or social set per client, or one dashboard with groups.
• Your team. Who can see which client, and whether each extra person costs extra.
• Client approvals. Whether a client can review a post before it goes out.
• Reports. Whether you can send clients a report, and whether it carries your branding.
• How the price grows. Tools charge per workspace, brand, account or person.
• The right networks. Later doesn't list X or Bluesky, Planable doesn't list Bluesky and Sendible doesn't list Pinterest, for example.

How the tools compare for agencies

Where a cell names a plan, it's the lowest plan with that feature. As of 25 October 2026.

What 8 clients and 3 people cost

Take a made-up agency: 8 clients with 4 accounts each (say Instagram, Facebook, TikTok and YouTube), so 32 accounts, and 3 people. The table shows the cheapest plan on each company's own pricing page that fits all of it. Prices are US dollars a month before tax, checked on 25 October 2026. Yearly prices are per month, billed once a year.

A few notes on those numbers:

• SocialPilot: Standard has no client seats. Premium, with client approvals and white-label reports, is $100 + 7 × $4 = $128 monthly.
• Planable: Basic allows 60 posts a month per workspace, and analytics would add 8 × $14 = $112 billed monthly.
• Sendible: Premium covers 7 workspaces, so an eighth client means Elite, or an extra workspace at a price the page doesn't list.
• Vista Social: Advanced has 30 profiles, two short, and extra profiles are only for Scale.
• Metricool: X would add $10 a month per connected account.
• Per-person suites cost more. Hootsuite Professional, its cheapest plan with unlimited accounts, is 3 × $199 = $597 a month billed annually, and approvals start on Advanced at $399 per user. Agorapulse Standard is 3 × $99 + 22 extra profiles × $15 = $627 billed monthly, or 3 × $79 + 22 × $10 = $457 billed yearly. See Hootsuite alternatives.

The eight tools in short

Metricool

Metricool counts brands: a brand is a business, brand or customer with one profile per network, so one per client. Starter is $25 a month ($20 billed yearly) for up to 5 brands, with no team members. Advanced is $67 ($53) for up to 15 brands and adds unlimited team members, roles, post approval, client access to one brand and customizable report templates.

Good for: approvals, roles and report templates at the lowest price in our example.

Watch out for: a client with two Instagram accounts takes two brands, X costs $10 a month per account, and white label is only on the custom plan. Its pricing page lists a free plan (1 brand, 20 posts a month), not a trial.

SocialPilot

Standard is $50 a month ($42.50 yearly) for 15 accounts and 3 users, with an inbox, analytics and manager approval. Premium is $100 ($85) for 25 accounts and 6 users and adds client approvals, white-label reports and unlimited client seats. Ultimate is $200 ($170) for 50 accounts and unlimited users. Extra accounts are $4 a month, extra users $5, and the 14-day trial needs no card.

Good for: client features at a flat price, with account groups on every plan.

Watch out for: its pricing page lists account groups, not client workspaces, and client features start on Premium.

Later

Later sells social sets, one profile on each of its eight networks, which it says helps you organize content by brand or client. Growth is $50 a month ($37.50 yearly) for 2 sets and 2 users, with approvals, and outside reviewers don't need a Later login to leave feedback. Scale is $110 ($82.50) for 6 sets and 4 users, with unlimited posts. Extra sets are $15 a month ($11.25 yearly) and extra users $5 ($3.75). The trial is 14 days.

Good for: Instagram-led agencies whose clients can leave feedback without an account.

Watch out for: X and Bluesky aren't on its list, and Growth caps posts at 180 per profile a month. See Later alternatives.

Buffer

Buffer charges per channel. Essentials is $6 per channel a month ($5 yearly) with one user. Team is $12 ($10) for the first 10 channels, then $4 for channels 11 to 25 and $3 for 26 to 50, and adds unlimited team members, per-person channel access, approval workflows and branded reports. The free plan covers 3 channels, and paid plans have a 14-day trial.

Good for: a simple per-account price.

Watch out for: Buffer's FAQ says you manage all channels from one dashboard, and its pricing page lists channel groups, not client workspaces. See Buffer alternatives.

Sendible

Sendible has unlimited users on every plan and counts workspaces: separate spaces for a client, location or brand, each with its own calendar, inbox, reports and queues, and 6 profiles. Core is $35 a month ($30 yearly) for 1 workspace, Plus $99 ($84) for 3, Premium $199 ($169) for 7 and Elite $299 ($254) for 15. Client dashboards, where clients preview and approve content, come on every plan. The trial is 14 days with no card.

Good for: a workspace per client with no per-person charge.

Watch out for: white label is a paid add-on on Elite and above, each extra workspace adds 6 profiles at a price the page doesn't list, and Pinterest isn't on its list.

Planable

Planable is built around review. Each client gets a workspace with its own social pages and collaborators, and users are unlimited. Basic is $39 a month ($33 yearly) per workspace for 4 social pages and 60 posts a month, with optional approvals. Pro is $59 ($49) for 10 pages and 150 posts, with required approvals. The first 50 posts are free, with no card.

Good for: client sign-off.

Watch out for: analytics ($14 a month per workspace) and the inbox ($9) are add-ons, Bluesky isn't on its list, and Basic allows one X post every 24 hours.

Vista Social

Professional is $99 a month for 15 profiles and 2 users, Advanced $199 for 30 and 3, and Scale $449 for 70 and 4 (yearly: $950, $1,910 and $4,310 a year). Approval workflows, an inbox and reports come on every plan. Scale adds white label and client profile connect. The 14-day trial needs no card.

Good for: an all-in-one suite from the first plan.

Watch out for: profile counts are small, extras are only for Scale, and the pricing page doesn't describe client workspaces.

Unisenda

Unisenda is ours. You write a post once, give each account its own caption, format and settings, and preview how it will look on each network. Checks flag what a network would reject, and afterwards you see a result for every account with a link to the live post.

For agencies the plan is Studio: $79 a month ($790 a year) for unlimited workspaces, one per client, 40 accounts, 100 GB and a team of 5 including you. Each workspace has its own accounts, posts and media. Admins work in every workspace and connect accounts. Members only see the workspaces you give them and can write, schedule and publish there. Extra accounts cost $2 a month and extra teammates $5. Creator is $39 for one person with 4 workspaces and 20 accounts, enough for up to 4 clients. Every plan has unlimited posts, and the 7-day trial needs a card ($0 today).

Good for: agencies that want each post tailored per network and, on Studio, a simple client sign-off.

Watch out for: approvals are on Studio only and are one step (approve, or request changes), with no multi-stage chain; no reports, no inbox, no white label or client portal, and no combined view across workspaces, so you switch workspace to see each client's calendar. LinkedIn means personal profiles, X posts can't have video, and there's no free plan.

Unisenda has no API. On Creator and Studio you can connect Claude or ChatGPT through MCP to plan and draft posts, but you still review each one and press Post now or Schedule yourself.

Which one should you pick?

Clients must approve posts in the tool

Planable is built for it, priced per client. Sendible, SocialPilot Premium, Later Growth, Vista Social and Metricool Advanced also cover it. Unisenda Studio does too, with a simpler flow: you add the client as a reviewer, they open a private link, enter a code from their email, and approve or ask for changes. They need no account and don't use a seat.

You send clients reports

Metricool and Vista Social include reports from their first paid plans. SocialPilot Premium and Vista Scale add white-label reports, and Sendible Premium has custom branded ones. Unisenda has none, so you'd use each network's own numbers.

You schedule for many clients on a budget

Metricool is the cheapest in our example, with approvals, roles and report templates, if one profile per network per client is enough. Unisenda Studio is $79 for unlimited workspaces, 40 accounts and a team of 5 when scheduling is all you need. A freelancer with up to 4 clients can use Creator at $39.

You want each post tailored per network

Unisenda is built for this: each account has its own tab, and one post can go to all your accounts at once. Our guide to posting to all your social media at once shows how.

How to test a scheduler with your own clients

1. Start a free plan or trial and connect two real clients.
2. Schedule a week of posts for each, then check that each went out as you wanted and that people see only the clients they should.
3. Compare the bill for your real numbers, not the starting price.

You can look around Unisenda first in the demo, the full workspace with sample accounts. It never publishes anything. If you're a solo creator, see our best scheduler for creators.