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Best time to post

The best days and times to post on Instagram, TikTok and LinkedIn, from the newest studies. Pick where your audience lives to see each time on your own clock.

Networks

If most of your followers live in another time zone, pick their city to see each time on your own clock.

Best times to post on Instagram

Tuesday is the one day Sprout Social, Buffer and Hootsuite all rank among their best.

DaySprout SocialMarch 2026BufferSeptember 2026HootsuiteJuly 2026
Monday2–4 p.m.7 p.m.3–9 p.m.
Tuesday1–7 p.m.7 p.m.5–8 a.m., 3–7 p.m.
Wednesday12–9 p.m., 11 p.m.12 p.m.5 p.m.
Thursday12–2 p.m.9 a.m.4–5 p.m.
FridayNo clear peak10 p.m.4 p.m.
SaturdayLowest of the week9 p.m.11 a.m., 5 p.m.
SundayOne of the worst days9 p.m.12–3 p.m.

Times are in your audience's local time: each study reports the hour where the followers are. Today's row is shaded. From our guide Best time to post on Instagram (and how to find yours), checked on 30 October 2026.

Best times to post on TikTok

Only Thursday at 1 p.m. sits inside both studies' answers.

DaySprout SocialMarch 2026BufferSeptember 2026
Monday3–5 p.m.1 p.m.
Tuesday2–6 p.m.6 a.m.
Wednesday1–8 p.m.10 p.m.
Thursday1–5 p.m.1 p.m.
Friday3–5 p.m.6 p.m.
SaturdayAvoid posting5 p.m.
SundayAvoid posting (worst day)9 a.m.

Times are in your audience's local time: each study reports the hour where the followers are. Today's row is shaded. From our guide Best time to post on TikTok (and how to find yours), checked on 30 October 2026.

Best times to post on LinkedIn

No hour is the top pick of all three. The closest is Thursday: Hootsuite's 2 p.m. sits inside Sprout's window, and Buffer's 5 p.m. sits at its end.

DaySprout SocialMarch 2026BufferSeptember 2026HootsuiteNovember 2025
Monday1–2 p.m.10 p.m.11 a.m.
Tuesday11 a.m.–5 p.m.4 p.m.6–8 a.m.
Wednesday11 a.m.–4 p.m.4 p.m.9 a.m.
Thursday11 a.m. and 1–5 p.m.5 p.m.2 p.m.
Friday11 a.m. and 1–2 p.m.3 p.m.8 p.m.
SaturdayAvoid posting9 a.m.4–5 a.m.
SundayAvoid posting10 p.m.6 a.m.

Times are in your audience's local time: each study reports the hour where the followers are. Today's row is shaded. From our guide Best time to post on LinkedIn (and how to find yours), checked on 25 October 2026.

Plan a post for one of these times in the free demo

No sign-up. You pick the day and time, and nothing is published from the demo.

The studies behind the times

Each social media company studied its own customers' posts, so the answers differ. Every study here gives its times in local time, adjusted to where the followers are. Our guides explain what each one measured.

NetworkStudyTime zone, as the study says it
InstagramSprout Social
March 2026		Local time
InstagramBuffer
September 2026		Normalized to your local time
InstagramHootsuite
July 2026		Localized across 118 countries
TikTokSprout Social
March 2026		Local time
TikTokBuffer
September 2026		Adjusted so you don't need to convert; no zone named
LinkedInSprout Social
March 2026		Local time
LinkedInBuffer
September 2026		Normalized to the local time zone you target
LinkedInHootsuite
November 2025		Localized across 118 countries

Buffer's TikTok page names no time zone. It says its times apply anywhere, with no need to convert, so they're read as local time like the rest.

How to use the times

  • Start with a day the studies agree on, then check when your own followers are online.
  • Instagram Insights and TikTok Studio show your followers' most active times; LinkedIn shows where your followers are, so you know whose clock to use.
  • Test two or three time slots for two to four weeks, compare posts at the same age, and keep the slot that works.
  • In Unisenda, you pick the day and time to the minute, and the calendar's week view lays your test slots out hour by hour.

The guides go further: Instagram, TikTok and LinkedIn.

Questions people ask

Which time zone are these times in?

Your audience's local time. Each study gives the hour where the followers are, so 9 a.m. means 9 a.m. for them. Pick the city where most of your followers live, and the tool shows the same moment on your own clock.

Why do the studies disagree?

Each company studies its own customers' accounts, measures engagement its own way and covers different months. Treat any time as a first guess to test, not a rule.

What happens when the clocks change?

The tool works out each time for its actual day in the coming week, so a week when one country has changed its clocks and the other hasn't yet still comes out right.

How do I find my own best time?

Instagram Insights and TikTok Studio show when your followers are most active, and LinkedIn's analytics show where they are. Test two or three time slots for a few weeks and keep what works for your audience.

Can Unisenda post at these times for me?

You choose the day and time for each post, and Unisenda publishes it then, even with your phone and computer off. It doesn't pick a time for you.

Sources

The times as each study published them, checked on 30 October 2026. Studies are updated often, so check the source before you rely on a time.

  1. Sprout Social: Best times to post on Instagram (March 2026)
  2. Buffer: Best times to post on Instagram (September 2026)
  3. Hootsuite: Best times to post on Instagram (July 2026)
  4. Sprout Social: Best times to post on TikTok (March 2026)
  5. Buffer: Best times to post on TikTok (September 2026)
  6. Sprout Social: Best times to post on LinkedIn (March 2026)
  7. Buffer: Best times to post on LinkedIn (September 2026)
  8. Hootsuite: Best times to post on LinkedIn (November 2025)

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